P.4 BREWCLEUS (19th draft)

Brewcleus : Microbrewery Packaging, Branding, & Identity

Brewcleus is a fictitious micro brewery based out of silicon valley that brews premium beer accompanied science themed imagery and naming. Brewcleus is a play off of the word nucleus, the central / most important ...

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The Old Man & The Sea : Book Cover

The aim of this book jacket design was to create “The Old Man & The Sea” by Ernest Hemingway, but reinterpreted as a children’s story. Ernest’s writing prose is very blunt, to the point and ...

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Medical Records: Identity, Packaging & Collateral

Medical Records is a fictitious record store who’s mission is to accentuate the idea that music can be medicinal. The play on words of “medical records” is outlined through how the record store’s buy/sell/trade system ...

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Muckenthaler Cultural Center: Annual Fiscal Report ’13

The Muckenthaler Cultural Center is a haven for the arts located in the heart of orange county. During my summer internship at the Muck I created various media from campaign design to creative advertising. The ...

Business Career Expo (Portfolio)

Business Career Expo (CSUF Career Center)

The Business Career Expo is an annual expo targeted at business students, run by the CSUF Career Center. The concept behind my design was toshowcase something that a student would be familiar with, the facade ...

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Los Angeles Public Library: Postcards

A series of postcards designed for the Los Angeles Public Library, to raise awareness of the ever important value of public literacy. Each card highlights a different important fact / statistic about reading. Some are ...

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Los Angeles Public Library: Puzzle App / Logo Redesign

A multi-layered design exercise in which I began with a revamp of the Los Angeles Public Library’s logomark. I created this new design to serve as an emblematic persona for LAPL as opposed to the ...

AB Poobah Flyer (featured image)

Astral Basement Live Show Flyer

Promotional flyer for a live beat show at Poobah Record. Distributed virally via Facebook events and Tumblr blogging. The shows host asked for a design that was both striking and bizarre, something edgy that would ultimately ...

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Helvetica Type History Posters

The concept behind this poster series was to accentuate the great flexibility that ‘Helvetica’ holds. Not only can it be used at various sizes and retain readability, but it can also be executed through a ...

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Long Beach Museum of Art / Gallery Website

Website showcasing the elegance and prestige that follows the Long Beach Museum of Art. Filled with photos of their architecture and collection, visiting this site will give patrons a fully immersive understanding of what LBMA represents. ...

Inner Vista Spread (Portfolio)

Metaphorical Self Portrait

The imagery is a self-portrait, but more of a self analysis that I created to help me better understand myself and to exercise my skills in page design and digital illustration. The idea of the ...

CG- 2012 (CareerGuide) Final Cover

CSUF Print / Digital Career Guide

The Cal State Fullerton Career Guide is full of useful information on everything from résumé building to interview etiquette. I designed and edited the entire 6th edition of the career guide, which consists of a ...

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Engineering & Computer Science Fair (CSUF Career Center)

The Engineering & Computer Science Fair is an annual event for students to network with professionals in their respective fields. For this iteration I chose to design a poster that highlights some of the more common tools ...

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Long Beach Museum of Art / Logo Redesign & Branding Proposal

The Long Beach Museum of Art is a modest institution, traditional in it’s architecture, sophisticated in it’s collection. My logo aims at portraying these characteristics in a simplistic yet elegant mark. Using the classic font ...

Kama Sutra (portfolio)

Kama Sutra Digital Book

I created a cover illustration and a system of web pages that one could use to read an online version of the Kama Sutra. The illustration, is a somewhat PG depiction of the contents of ...

Mid summer nights dream (portfolio)

A Mid Summer Night’s Dream Campaign

An ad campaign for Los Angeles Arts Collective‘s presentation of A Mid Summer Night’s Dream by William Shakespeare. The graphics were made through photo manipulations, taken from many different resources and put together with care ...

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Fullerton Arboretum / Logo Redesign & Branding Proposal

The goal of this logo mark was to emphasize the Fullerton Arboretum’s natural characteristics, with a modern touch. The color scheme of dominant greens is used to showcase the arboretums image of growth and prosperity. ...

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Arthritis Beats / Identity & Web Presence

This was a logo design for my hip hop producer alias “Arthritis”. The goal of this identity was to highlight my affinity for vinyl records and my fan-base symbolized by the eyes in the centers. ...

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Always Fresh Barbershop / Identity & Branding Proposal

Branding design for a new barbershop opening in southern California in the near future. The clients were building a business plan and they needed an identity to show investors that they were serious about their ...

Accounting Expo (Portfolio)

Accounting Expo (CSUF Career Center)

The Cal State Fullerton Accounting Expo is a yearly event the Career Center holds to foster communication between the accounting students and employers. In this poster I used a subdued color scheme, and imagery of ...