Beyond-Meat_Beyond-Sausage_Intro-Header

Client

Beyond Meat
Contracted by Hoodzpah Design Co.

 

Art Direction

Jennifer Hood
Hoodzpah Design Co.

 

Services Rendered

  • Social Media Ads
  • GIFs & Motion Graphics
  • Print Booklets & Assets
  • Packaging Renderings

Beyond Meat has taken over the meat case at all the most progressive grocery stores with their plant-based meat products. The newest of which is their brand new Beyond Sausage! Unveiled at the end of 2017, its the world’s first plant-based sausage that looks, sizzles, and satisfies like pork. Under the design direction of Hoodzpah, I had the opportunity to work on the Beyond Sausage launch which included: social media graphics, promotional materials, consumer handouts, product renderings, and partner collateral. We started with the assets for the Beyond Sausage soft opening at a Whole Foods in Boulder Colorado, this entailed teaser graphics for them to post on social leading up to the event, and presentation assets showcasing the characteristics and health benefits, displayed in-store with their live cooking demonstrations and tastings. The goal was to make Beyond Sausage as delicious looking and appealing as possible, and to attract current meat eaters to try a vegan plant-based option. We landed on a campaign that had beautiful detailed photography, bright mustard yellow backdrops, gritty and impactful typography, and strong, simple, clear messaging. After the initial announcement, the response was amazing, multiple media channels picked it up and the fans went bonkers. We continued the momentum and created many more consumer facing advertisements to go along with the rollout across the U.S. Beyond Sausage is now available nationwide & you gotta try it!

Print Collateral

Beyond-Meat_Beyond-Sausage_Recipe-Cards
Beyond-Meat_Beyond-Sausage_PopUp-Banner
Beyond-Meat_Beyond-Sausage_Table-Tent
Beyond-Meat_Beyond-Sausage_Menu-Slugger
Beyond-Meat_Beyond-Sausage_InfluencerKit
Beyond-Meat_Beyond-Sausage_ConsumerHandout

Booklet

Beyond-Meat_Beyond-Sausage_Catalog-1
Beyond-Meat_Beyond-Sausage_Catalog-5
Beyond-Meat_Beyond-Sausage_Catalog-3
Beyond-Meat_Beyond-Sausage_Catalog-6
Beyond-Meat_Beyond-Sausage_Catalog-4
Beyond-Meat_Beyond-Sausage_Catalog-2

Package Rendering

Beyond-Sausage_Front-Render-Trio-Header

Launch GIFs & IG Stories

Beyond-Sausage_Launch_43%-less-fat
Beyond-Sausage_Launch_IG-Story-Pt1
Beyond-Sausage_Launch_IG-Story-Pt2

Teaser GIFs

Beyond-Sausage_Launch_Teaser-Map
Beyond-Sausage_Launch_Teaser

Social Screenshots

Beyond-Meat_Beyond-Sausage_Screenshot-1
Beyond-Meat_Beyond-Sausage_Screenshot-2
Beyond-Meat_Beyond-Sausage_Screenshot-3
Beyond-Meat_Beyond-Sausage_Screenshot-4
Beyond-Meat_Beyond-Sausage_Screenshot-5
Beyond-Meat_Beyond-Sausage_Screenshot-6
Beyond-Meat_Beyond-Sausage_Screenshot-7
Beyond-Meat_Beyond-Sausage_Screenshot-8
Beyond-Meat_Beyond-Sausage_Screenshot-9
Beyond-Meat_Beyond-Sausage_Screenshot-10